Your business may already have a website. Now it’s time to make that online presence work for you.

Once upon a time, on a phone line far far away, it was enough for a business to set up a simple website and let that be that. As long as the site stayed functional, they didn’t have to worry much about it and could choose to focus on other aspects of their marketing and […]

What has always been the most effective way to generate new business? Referrals from existing customers to their friends and families. Creating raving fans who sing your praises to others is both the least expensive and most productive form of advertising. Most people tune out traditional means of advertising. Only 1 in 6 television commercials […]

The traditional marketing model was to get as many eyeballs on your product or service’s message as possible and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. These conventional types of marketing are no longer effective as many […]

Social Media Marketing is THE way that most savvy marketers convey their message to an insatiable, hungry audience. If you’re not using social media marketing platforms like Google, LinkedIn, Facebook, YouTube, iTunes, Twitter or WordPress, your prospects have virtually no way of finding you on the Internet. And how long can you let THAT go […]

You’ve heard everyone talking about how powerful social media is for marketing your business. How if you’re not using it to market your business you’re stuck in the 80’s. So you go out and create a Face Book page, open a LinkedIn account, start tweeting on twitter, build a Blog and start looking at YouTube. […]

The success of social media marketing lies in the right mix of fruitful strategies. The wrong combination will simply reduce the traffic from targeted customers rather than attract them. If you devise your social media strategies such as social media optimization on the basis of current trends, you can increase profits and use social networking […]

When it comes to your business, you must have a strategy for your social media marketing efforts. If you don’t have a strategy in place, you will not to really make good progress. At least not the progress that you will make if you do have the strategy working for you. The purpose of your […]

Picture this. You order an item online and it takes way more time to arrive than it should. Plus, a few items are missing in the package. Frustrated, you take to the vendor’s Facebook channel to voice your concerns and expect to be compensated. And despite repeated prodding, there is complete radio silence at the […]

SMM, the new tool in the business arena has shown a promising rise, the recent years. The web world is going gaga over it & Social media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of B2B marketers use social media in some form or the other. No matter what […]