Ideas

Which social media platforms should you use for your business?

The Digital Marketing Institute writes:

There’s no longer any question that social media is a necessary marketing tool for every business that wants to remain relevant and visible in today’s busy online world. In fact, 92 percent of marketers say that social media has helped increase exposure, which means that if you aren’t using social media to its fullest, you’re missing out on a huge opportunity.

But getting started can be difficult, and even something as seemingly simple as choosing a social platform can be more complicated than you’d think. There are thousands of social networks out there to choose from, but the good news is that you can start by narrowing it down to the most popular and most widely used platforms. From there, it’s all about determining which platform will give you the exposure you’re looking for with the right audience, and figuring out which one will help you meet your marketing objectives.

Narrowing Down Your Choices

There are social media platforms out there for everything and everyone, including ones to connect people with shared interests, similar hobbies, comparable demographics, and much more. The point is that there are way too many social networking sites out there to ever have a presence on them all, and your time would be better spent focusing on the sites that get the most traffic. Of all the social media sites out there, the top ones in terms of monthly active users include Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

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30 Terrible Pieces of Social Media Advice You Should Ignore

Ellie Mirman at Hubspot writes:

There are a lot of so-called “social media experts” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. So with all this bad advice floating around the web, how do you distinguish between what you should — and shouldn't — believe?

Have no fear! We’re here to share some of the worst pieces of social media advice we've seen to debunk all those misguided "best practices" and steer you in the right direction toward social media marketing truth and justice.

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