Most businesses know they need to have a social media presence, but the right strategy takes time, energy and know-how. Today we’ll focus on Facebook and which type of content to post for the best success. Every business is different, and content needs to be adapted, but some basic rules and best practices always apply.
1. Short videos
Not every business is comfortable producing video content, and some brands will enjoy better success than others. However, video content tends to perform well on Facebook, and remember that you can always share videos from others if they are relevant to your page.
However, remember users want information quickly, and so you should aim to keep your videos short and to the point. It’s also crucial to upload your content directly to Facebook; linking to a YouTube video doesn’t work as well. Finally, remember users may not have sound on or may be viewing from a mobile device, so always keep those factors in mind with your content.
2. Facebook Live
Standard video content has been around for some time, so it’s not exactly a new trend. Therefore, if you want to take things up a level, live streaming is the way to go. Facebook Live provides an opportunity to connect with your audience in real-time. There are several options here, such as streaming a live event or hosting a Q & A session with your fans.
Facebook Live can be hugely rewarding and could get your page noticed instantly. Remember though, it may take some level of organization to get things right. For example, should users submit questions in advance or only during the session? Also, you want at least two people hosting so one person can keep a constant eye on the live feed.
3. Ask questions often
One of the mistakes brands make with social media is that they spend too much time talking to themselves. It’s always crucial to remember social media needs to be two-way communication, so you should always seek feedback from your audience. One of the best ways to do this is to consistently ask questions through your posts.
Always think about how best to engage your audience with every new post. Remember, you can hold polls or put a question in your post. Feel free to play around to find a formula that works for you and try and take different approaches from your competition, which may mean taking controversial angles. It’s crucial to keep everything related to your brand and not seek engagement from unrelated topics.
4. Be creative with blog posts
It’s harder to divert traffic to your blog posts from Facebook than various other social media platforms. Therefore, you have to be more creative if you want to post this type of content. The first thing to do is to create dedicated graphics specifically for Facebook to promote your articles.
The key is to encourage your fans to engage with your post, irrespective of if they have visited your blog page or not. You may have more luck in diverting users to your website in a more generic way than specifically to your blog post page. You could try other things as well, such as creating a video with a summary of your blog post or discussing it during a Facebook Live session.
5. Eye-catching image updates
Although other social media platforms are more image-led, updates featuring images perform strongly on Facebook. Therefore, you should also think of ways to make your posts as eye-catching as they can be.
Remember, in addition to blog post graphics, there are other options such as famous quotes, questions for your audience or even tips and statements from your brand. The key is to combine your text with relevant images. Even if you don’t have suitable photos in hand, you can source high-quality stock photos at no or limited cost.
The majority of brands need a strong social media presence but getting it right takes know-how. Therefore, this article has looked at some of the best types of content to post on Facebook. Every business is different, and updates should certainty be adapted based on what works best for you.
Remember to post short videos directly to the platform, use Facebook Live, ask your audience questions, be creative with blog posts and create eye-catching image updates.