Most brands now realize the importance of content marketing and have an active company blog on their website. However, posting regular content is not enough on its own; it’s also crucial to ensure the posts generate enough page views. Of course, this means content that users will find via search engines and native traffic from your website. Therefore, this article aims to provide some tips for creating titles for your blog posts.
1. Choose a robust primary keyword
The most important thing you can do is choose the strongest primary keyword you can, and in most cases, you want this to be at the start of your title. Now you need to decide if you will use a trending keyword that may provide short-term views but might lack longevity, or pick one that can build page views more gradually over time.
In most cases, your company blog needs to have posts that mix it up between these approaches. If you don’t know a strong keyword, you will want to look at Google and various social media trends. It’s essential to monitor these trends over time to identify which keywords come up time and time again. Remember also not to use the same keyword all the time; you will want to drive traffic to your site using various keywords.
2. Don’t give away your content in the title
If you want users to read your content, your title must provide a reason for them to do so. A mistake brands often make is making it clear what the article is about without needing to read it. Of course, this can be a particular problem with trends, where many people will have written the same or similar content.
The bottom line here is you want a user to read your content to find out specific information. Ensure your title remains relevant; you don’t want to start writing misleading titles as you will quickly lose trust with your audience. When writing on a popular topic that has been covered elsewhere, try and put a new spin on it with your title.
3. Keep them short
When writing for traditional media, it may make sense to use long descriptive titles at times. However, this strategy doesn’t work with digital content. The most important thing to keep in mind when writing online is how searchable your title is.
It’s also crucial to remember there are character limits in search engine results, so a title that is too long will be cut short automatically. Due to this, it’s crucial to remember to put your most important words near the front of your title. Finally, audiences tend to like short and snappy titles, so those extra words aren’t likely to do you any favors.
Most brands realize the importance to post regular new blog content on their website. However, users must be able to find your content. The preceding article has provided some tips for writing blog post titles, so remember to choose a robust primary keyword, don’t give your content away in your title, and keep your titles short.